Thanksgiving is a great time for businesses of all sizes, particularly those that cater to a specific demographic. With Thanksgiving right around the corner, followed by its consumer-focused sidekicks Black Friday and Cyber Monday, the expe...

As Marketing Professionals, we know that consumers, like you and me, want to save money! That’s why sales are so popular. Shoppers love taking advantage of a good discount! As we all know, buying something on sale and getting a good deal is...

Though still widely accepted by every major payment service provider, cash is fast becoming a thing of the past. The use of cash to buy products may even become obsolete for future generations. The future regarding the use of cash has becom...

How do you handle upset customers? In business, we know how critical it is to properly handle an upset customer. It can have an overwhelmingly positive impact or a drastically negative one on your long-term reputation. Nobody likes reading ...