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Cash-Back Loyalty: A Thing of Beauty

Espace Skins Montréal implemented Ackroo’s cash-back loyalty program to reward returning clients and enhance customer loyalty. The program has exceeded expectations, driving increased customer engagement, satisfaction, and revenue growth.

8+

years using Ackroo loyalty

$82k+

loyalty redeemed

88%

increase in loyalty transactions
espace gift card
Company Description

Espace Skins Montréal is a medical
aesthetics clinic offering various treatments
and services, as well as a selection of the
best cosmeceuticals, skin care and beauty
products and accessories.

  • Headquarters: Montreal, QC
  • Founded: 2008
  • Industry: Retail
  • Locations: 1
  • Employees: 9
quote-icon

Rewards members visit 757% more than non-rewards visits, and spend an average of 33% more!

espace App

The Challenge

The clinic was looking for a reliable, consistent way to give back to their returning customers. Clients that invested their time and money monthly for hair removal and regular facials tended to spend a lot of money at the clinic, and while Espace Skins occasionally offers promotions, they wanted to differentiate their clinic by thanking loyal customers regularly, for each expensive visit.

Key Goals

Reward regularly returning customers

Show rewards in a clear, exciting way

Offer convenience and ease for users

Align with a provider who offers customization capability so the clinic could show off their personality

espace skins interior
Mobile App Icon-01

The Solution

What made Ackroo’s loyalty program offering stand out from other providers BATW considered was its adaptability. BATW’s structure proved somewhat complicated for other companies to accommodate, but Ackroo’s flexibility and willingness to work with them to set up an appropriate customization of the platform made the difference. BATW signed up with confidence and excitement.

Once users got the hang of the switch from punch cards to physical (digitally supported) cards, the program was happily adopted! Going digital is “definitely the way of the world today”, says Nicole, and by making efforts to keep up their modernity, BATW has seen an improvement in the workings of the system.

BATW switched to a Clover system (provided by Fiserv) to improve their payment operations. A big selling point was the scanning feature of the device. 

The integration has made a huge difference in eliminating time-consuming steps!

The Impact

Clients adore the program. They always have positive feedback, and are so happy and thankful to get money back on what they spend. Usage rates have been excellent. Customer satisfaction is at an all-time high!


Espace Skins’ program is fully digital! The mobile app has become the only way to sign up for rewards. Therefore, customers can enjoy easy balance checking and convenient earning. For those who download the app later, the clinic honours their accumulated cash and backdates their rewards.


The clinic doesn’t feel the need to run many promotions throughout the year, because the loyalty program gives back a lot!

quote-icon

[The app] increases loyalty & allows customers in one click to subscribe & use their rebate at any time. The program is easy to use & we are very satisfied.

We wanted a way to give back to our returning clients while staying true to our clinic's style and values.

Eve Hudon

Owner

The Results

Headphones

$188.91

Average Redemption
Headphones

$220.20

Average Spend on Loyalty-Earning Visits by Members

vs Non-Members: $152.10 (44.7% more)
Headphones

92%

Registration Increase Post Mobile App Add

 
Headphones

$21,783

Net Loyalty Earnings

2021

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