How QR Codes Benefit Businesses

2021-08-16T23:55:32-04:00July 14th, 2021|Blog, Uncategorized|

How QR Codes Work You have probably seen QR codes on different advertisements such as billboards, magazines, websites, menus, or even printed on products. When the code is scanned using a smartphone, a webpage pops up on your phone to see each detail related to the item. QR codes are essential for every business these days. Most stores and malls now offer the [...]

Why Payment Plays An Important Role For Your Customers

2021-08-17T00:06:22-04:00June 3rd, 2021|Blog|

Whether your business has an in-store or online shop (or both!) payment processing is just a natural part of the check-out process. Right? But what you may not realize is how much the payment process impacts the customer journey. Think about it - have you ever been shopping online and the checkout process wasn’t so smooth? It doesn’t really leave you with the want [...]

Success Story: Multi-location, table-service restaurant

2021-04-13T10:08:29-04:00April 13th, 2021|Blog, Business Growth, Customer Story, Loyalty Campaign|

How a multi-location, table-service restaurant used their loyalty program to increase their customer visit frequency using real-time sporting events which generated over $4M in sales. Did you know that 79% of consumers say loyalty programs make them more likely to do business with brands? (Bond) A multi-location, sports-themed restaurant recognized that having an engaging loyalty program would [...]

3 Things We Learned at the 2021 RC Show

2021-03-11T16:04:31-04:00March 11th, 2021|Blog, Gift Card & Loyalty Programs|

A hospitality loyalty program: one of the key solutions to recovery and resilience for the hospitality industry in 2021. With great pleasure, the Ackroo team had the opportunity to take part in the RC Show 2021 ONLINE LIVE, hosted by Restaurants Canada.  The focus was “Feeding the Recovery” for the hospitality industry. How can businesses in the industry thrive and survive during challenging [...]

What Your Customers Want to Know About Your Customer Loyalty Program

2021-12-07T00:05:05-04:00December 1st, 2020|Blog, Gift Card & Loyalty Programs, Loyalty Campaign|

You’re officially ready to launch a customer loyalty program. Your loyalty rules are set, your staff is trained, and your customers are ready to start earning rewards! Now what? Before signing onto your customer loyalty program, your customers want to know exactly what they’re signing up for. Does your company offer special promotions on certain days i.e. double rewards days? Is there a cost [...]

Why the best loyalty programs are data-driven

2021-12-07T00:08:05-04:00November 18th, 2020|Blog, Loyalty Campaign|

These days, the best loyalty programs are more than just handing out a card and offering points back on purchases. In fact, loyalty programs have evolved into so much more. The best loyalty programs have one leading force behind it all: data. The best loyalty programs have a customer-focused approach, which is why having a data-driven program is so important. Businesses want to earn [...]

Member Spotlight: Cheesecake Cafe

2021-04-09T05:15:54-04:00October 21st, 2020|Blog|

We consider ourselves lucky to have such great clients and it's important to show them the love too! For October's member spotlight, we want to highlight The Cheesecake Cafe, who has been with Ackroo since 2015. Over the years, their program has grown tremendously and they've become avid users of Ackroo's email marketing services. We caught up Bobbi Beeson, the President of Cheesecake Cafe, [...]

6 Tips for Customer Retention during COVID-19

2021-05-06T07:31:22-04:00October 20th, 2020|Blog|

Right now, increasing customer retention and navigating through COVID-19 is your main focus with the holiday season around the corner. In other years, this would be the time that holiday shoppers would be starting to fill stores and restaurants as they check off their shopping list. But, customer shopping behaviour has changed along with customer retention tactics. And understandably so.  So we wanted to [...]

Local restaurateur is buoying up his staff during the COVID-19 crisis

2021-05-06T07:33:54-04:00April 2nd, 2020|Blog, Customer Story, Gift Card Program|

Owner Jamie Myers of Jake’s Grill and Oyster House in Burlington, ON has launched the Employee Relief Fund, leveraging the restaurant’s digital gift card program provided by Ackroo to support his staff and subsidize wages during the ongoing COVID-19 crisis.   With government-regulated closures, many retail and hospitality businesses are having to pivot and get active online to meet the demands of the current COVID-19 [...]

You Don’t Have to Be a Big Chain to Win Big With Loyalty Programs

2021-04-09T05:31:44-04:00September 26th, 2019|Blog, Loyalty Campaign|

Almost every major national chain today has a gift card, reward or loyalty program. Everyone from Starbucks to Tim Horton’s to Walmart has implemented a program of their own, realizing what powerful tools they can be for growing sales and retaining customers. Which may leave some small businesses wondering - without the deep pockets for national marketing campaigns or aggressive discounting, how they can [...]