Why a Smooth Payment Process Matters for Retailers During the Holiday Rush

2023-11-27T20:48:01-04:00November 13th, 2023|Blog|

Image Source: Pexels During the holiday rush, shoppers expect retailers to provide a smooth payment process when checking out their orders. Many are shopping online to avoid long lines and stressful holiday encounters. Ensuring the checkout process is reliable, easy, and swift helps avoid cart abandonment. First, retailers must examine their checkout process from start to finish. They can address these issues [...]

Holiday Shopping in the Digital Age: Maximizing Your Loyalty Program’s Impact in 2023

2023-11-27T20:47:42-04:00November 6th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card & Loyalty Programs|

Image Source: Pexels               The average Canadian shopper in 2022 planned to spend $675 on gifts while holiday shopping. With over 30 million Canadians ready to purchase holiday items, that’s a massive influx of retail spending. This makes the holidays an undeniably busy time for retailers, online and off. E-commerce sales in Canada are set to [...]

Win your customers’ hearts with gift card promotions

2021-12-06T23:34:18-04:00August 18th, 2021|Blog, Uncategorized|

As Marketing Professionals, we know that consumers, like you and me, want to save money! That’s why sales are so popular. Shoppers love taking advantage of a good discount! As we all know, buying something on sale and getting a good deal is gratifying. If customers consistently feel they are getting great value shopping with you, that positive experience [...]

4 St. Patrick’s Day Ideas for Your Restaurant

2021-05-05T08:05:10-04:00March 16th, 2021|Blog|

How can you make the most of St. Patrick’s Day with your gift card program? This year, St. Patrick’s Day will be a little different due to COVID-19. However, we have some last-minute ideas on how your restaurant can still make the most of the day through your gift card program and through your loyalty program! Offer Take-Home St. Paddy’s Day Feasts  Certain restaurants [...]

3 Customer Behaviours That Are Changing the Gift Card Industry

2022-03-11T12:00:32-04:00January 23rd, 2019|Blog, Gift Card Program|

Over the years, the gift card market has been booming. So booming, in fact, that the gift card industry was expected to exceed $150 billion dollars by 2018. But how can such a small piece of plastic have such a high revenue impact? It all boils down to customer behaviour. Gift cards aren’t just a convenient and popular present – [...]