Why a Smooth Payment Process Matters for Retailers During the Holiday Rush

2023-12-19T15:22:13-04:00November 13th, 2023|Blog|

Image Source: Pexelbay During the holiday rush, shoppers expect retailers to provide a smooth payment process when checking out their orders. Many are shopping online to avoid long lines and stressful holiday encounters. Ensuring the checkout process is reliable, easy, and swift helps avoid cart abandonment. First, retailers must examine their checkout process from start to finish. They can address these issues [...]

Holiday Shopping in the Digital Age: Maximizing Your Loyalty Program’s Impact

2023-12-11T15:37:12-04:00November 6th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card & Loyalty Programs|

Image Source: Pexels. Photo by Andrea Piacquadio The average Canadian shopper plans to spend around $650 on gifts in 2023 compared to $675 last year. Many are feeling the financial pressures of rising cost of living and higher interest rates. But despite the economic headwinds and challenges, many Canadian businesses, specifically retailers, are predicting strong sales over the holidays. The first indication was the [...]

Win your customers’ hearts with gift card promotions

2021-12-06T23:34:18-04:00August 18th, 2021|Blog, Uncategorized|

As Marketing Professionals, we know that consumers, like you and me, want to save money! That’s why sales are so popular. Shoppers love taking advantage of a good discount! As we all know, buying something on sale and getting a good deal is gratifying. If customers consistently feel they are getting great value shopping with you, that positive experience [...]

4 St. Patrick’s Day Ideas for Your Restaurant

2021-05-05T08:05:10-04:00March 16th, 2021|Blog|

How can you make the most of St. Patrick’s Day with your gift card program? This year, St. Patrick’s Day will be a little different due to COVID-19. However, we have some last-minute ideas on how your restaurant can still make the most of the day through your gift card program and through your loyalty program! Offer Take-Home St. Paddy’s Day Feasts  Certain restaurants [...]

3 Customer Behaviours That Are Changing the Gift Card Industry

2022-03-11T12:00:32-04:00January 23rd, 2019|Blog, Gift Card Program|

Over the years, the gift card market has been booming. So booming, in fact, that the gift card industry was expected to exceed $150 billion dollars by 2018. But how can such a small piece of plastic have such a high revenue impact? It all boils down to customer behaviour. Gift cards aren’t just a convenient and popular present – [...]