Why Your Business NEEDs an eGift Card Program This Holiday Season

2021-12-07T00:12:52-04:00October 23rd, 2020|Blog, Gift Card & Loyalty Programs, Gift Card Program|

It’s no secret that the sale of digital gift cards helped many businesses get through the difficult spring and summer months this year. Since COVID-19 forced shut downs of in-store operations, businesses started to explore an eGift card program to give their customers more options. Also, they promoted them as a way for patrons to safely support their favourite [...]

3 Customer Behaviours That Are Changing the Gift Card Industry

2022-03-11T12:00:32-04:00January 23rd, 2019|Blog, Gift Card Program|

Over the years, the gift card market has been booming. So booming, in fact, that the gift card industry was expected to exceed $150 billion dollars by 2018. But how can such a small piece of plastic have such a high revenue impact? It all boils down to customer behaviour. Gift cards aren’t just a convenient and popular present – [...]