Plastic to Pixels: The Rise of the Digital Gift Card
Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]