Summer Marketing Strategies for Small Businesses

2022-07-04T11:37:48-04:00July 4th, 2022|Blog, Marketing Ideas|

By Adrian Johansen (Guest Blogger) Summer is a traditionally slow time for many small businesses. Instead of shopping, people are vacationing and enjoying new experiences. They aren’t so much worried about supporting brands and businesses as they are about family time. So, solid summer marketing strategies are that much more critical to ensure you’re still able to attract and retain customers [...]

Why Payment Plays An Important Role For Your Customers

2021-08-17T00:06:22-04:00June 3rd, 2021|Blog|

Whether your business has an in-store or online shop (or both!) payment processing is just a natural part of the check-out process. Right? But what you may not realize is how much the payment process impacts the customer journey. Think about it - have you ever been shopping online and the checkout process wasn’t so smooth? It doesn’t really leave you with the want [...]

Why Electronic Gift Cards Benefit Retailers

2021-12-06T23:52:14-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]