Campaigns to Run During the Holiday Season Using Your eGift Program

2023-12-05T18:23:34-04:00November 27th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card Program|

The season of giving is just around the corner and that means that there’s perhaps no better time than now to align your marketing campaigns with an eGift program. But to truly optimize your program during the critical holiday season, you’ll need an informed strategy. This article examines best practices for unleashing the power of your eGift program all season long. eGifting During the [...]

Holiday Shopping in the Digital Age: Maximizing Your Loyalty Program’s Impact

2023-12-11T15:37:12-04:00November 6th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card & Loyalty Programs|

Image Source: Pexels. Photo by Andrea Piacquadio The average Canadian shopper plans to spend around $650 on gifts in 2023 compared to $675 last year. Many are feeling the financial pressures of rising cost of living and higher interest rates. But despite the economic headwinds and challenges, many Canadian businesses, specifically retailers, are predicting strong sales over the holidays. The first indication was the [...]

Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]

Why Electronic Gift Cards Benefit Retailers

2021-12-06T23:52:14-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]

5 Tips for Starting a Small Business Loyalty Program

2021-12-06T23:54:05-04:00April 20th, 2021|Blog, Gift Card & Loyalty Programs|

How impactful are small business loyalty programs? How can you stand out from other businesses, on a smaller budget? The secret is: it's easy! We're sharing our 5 tips for starting a small business loyalty program and showing you just how creative you can get with the tools that come with a program. 1. Have a game plan We understand that as a small [...]

4 St. Patrick’s Day Ideas for Your Restaurant

2021-05-05T08:05:10-04:00March 16th, 2021|Blog|

How can you make the most of St. Patrick’s Day with your gift card program? This year, St. Patrick’s Day will be a little different due to COVID-19. However, we have some last-minute ideas on how your restaurant can still make the most of the day through your gift card program and through your loyalty program! Offer Take-Home St. Paddy’s Day Feasts  Certain restaurants [...]

What Your Customers Want to Know About Your Customer Loyalty Program

2021-12-07T00:05:05-04:00December 1st, 2020|Blog, Gift Card & Loyalty Programs, Loyalty Campaign|

You’re officially ready to launch a customer loyalty program. Your loyalty rules are set, your staff is trained, and your customers are ready to start earning rewards! Now what? Before signing onto your customer loyalty program, your customers want to know exactly what they’re signing up for. Does your company offer special promotions on certain days i.e. double rewards days? Is there a cost [...]

Member Spotlight: RAPS Animal Hospital

2021-05-05T08:33:44-04:00November 11th, 2020|Blog|

We Consider Ourselves Lucky To Have Such Great Clients And It’s Important To Show Them The Love Too! For November’s member spotlight, we wanted to highlight Regional Animal Protection Society (RAPS) Animal Hospital, who just began their journey with Ackroo this year! Their program has already grown and proven to be a valuable asset to their company.  We are so proud and excited [...]

Why Your Business NEEDs an eGift Card Program This Holiday Season

2021-12-07T00:12:52-04:00October 23rd, 2020|Blog, Gift Card & Loyalty Programs, Gift Card Program|

It’s no secret that the sale of digital gift cards helped many businesses get through the difficult spring and summer months this year. Since COVID-19 forced shut downs of in-store operations, businesses started to explore an eGift card program to give their customers more options. Also, they promoted them as a way for patrons to safely support their favourite [...]

6 Tips for Customer Retention during COVID-19

2021-05-06T07:31:22-04:00October 20th, 2020|Blog|

Right now, increasing customer retention and navigating through COVID-19 is your main focus with the holiday season around the corner. In other years, this would be the time that holiday shoppers would be starting to fill stores and restaurants as they check off their shopping list. But, customer shopping behaviour has changed along with customer retention tactics. And understandably so.  So we wanted to [...]