How Opt-in Drives Help Collect More Customer Data

2023-11-27T20:46:15-04:00October 2nd, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas|

As the sun shines brighter and temperatures soar, summer is the perfect time to embark on exciting marketing initiatives. If your business is looking to expand it's customer's horizons, engaging in an opt-in drive campaign to collect customer data for later use can be a game-changer. Not only will you gather valuable information, but you'll also enhance your marketing efforts and foster a sense [...]

Summer Marketing Strategies for Small Businesses

2022-07-04T11:37:48-04:00July 4th, 2022|Blog, Marketing Ideas|

By Adrian Johansen (Guest Blogger) Summer is a traditionally slow time for many small businesses. Instead of shopping, people are vacationing and enjoying new experiences. They aren’t so much worried about supporting brands and businesses as they are about family time. So, solid summer marketing strategies are that much more critical to ensure you’re still able to attract and retain customers [...]

5 Ways to Create a Revenue-Boosting Thanksgiving Marketing Strategy

2022-02-25T11:57:00-04:00September 23rd, 2021|Blog, Uncategorized|

Thanksgiving is a great time for businesses of all sizes, particularly those that cater to a specific demographic. With Thanksgiving right around the corner, followed by its consumer-focused sidekicks Black Friday and Cyber Monday, the expenditure is already happening. All you need is a Thanksgiving marketing strategy to enjoy the profits. While everyone else is spending money, that doesn't mean you can sit [...]

Why Your Business NEEDs an eGift Card Program This Holiday Season

2021-12-07T00:12:52-04:00October 23rd, 2020|Blog, Gift Card & Loyalty Programs, Gift Card Program|

It’s no secret that the sale of digital gift cards helped many businesses get through the difficult spring and summer months this year. Since COVID-19 forced shut downs of in-store operations, businesses started to explore an eGift card program to give their customers more options. Also, they promoted them as a way for patrons to safely support their favourite [...]

5 Reasons Direct Mail Marketing Helps Boost Brand Loyalty

2021-04-09T05:18:45-04:00July 7th, 2020|Blog, Loyalty Campaign, Marketing Ideas|

Even before the pandemic, the age of direct mail marketing and physical mailers was seemingly ending. With most consumers opting to get their news and promotions digitally, getting flyers in the mail was at best an unexpected surprise, and at worst a nuisance that gets recycled after a quick glance.  However, that quick glance can say so much more about your business than an [...]