Why the best loyalty programs are data-driven

2021-12-07T00:08:05-04:00November 18th, 2020|Blog, Loyalty Campaign|

These days, the best loyalty programs are more than just handing out a card and offering points back on purchases. In fact, loyalty programs have evolved into so much more. The best loyalty programs have one leading force behind it all: data. The best loyalty programs have a customer-focused approach, which is why having a data-driven program is so important. Businesses want to earn [...]