How QR Codes Work
You have probably seen QR codes on different advertisements such as billboards, magazines, websites, menus, or even printed on products. When the code is scanned using a smartphone, a webpage pops up on your phone to see each detail related to the item. QR codes are essential for every business these days. Most stores and malls now offer the ability to scan a code to pay for their product.
QR codes provide data related to a business website, restaurant menus, location of that product, or the business location. Plus, they even allow you to sign up on a website to get special promotions and deals.
Barcodes vs QR Code
QR codes are way better than barcodes because they can store a large amount of data such as text, URL, and geo coordinates related to some businesses. It can also be used as an alternative to online payments when buying things. For online payment, the users must use their smartphone camera to scan the code to proceed with the payment.
Here’s how QR codes benefit businesses:
QR codes are used to give information related to businesses quickly and easily. Additionally, they are used to create engagement and interaction with potential customers. They help bring a user directly to your business website or landing page to build traffic. A user does not need to type in the URL; instead, they are taken to the website. Plus, using QR codes for business helps users pay online quickly.
QR codes for restaurants
Most restaurants have moved on from the paper laminated menus and upgraded to scanning menus and payment systems. Customers can simply scan the code and peruse the menu on their phone. Later, when they want to pay the bill, they can scan another code and pay through online payment methods. This has become more popular since the pandemic and is a trend that is sure to stick around.
The QR code can also be used to store customer data. Data businesses have moved from storing data in paper form to keeping it in digital form. This way makes it easy for customers to provide their data and easy for businesses to store in large amounts. They can also be used to ease clients’ online payments.
Reduce marketing cost
QR codes can be used to give promotions and discounts to businesses. This is a less expensive method of promoting your campaign where you don’t have to pay for giant billboards. Placing codes on coupons is a relatively cheaper method that can help businesses reduce marketing costs.
Traffic for your website
One way to bring traffic to your website is to direct people via scanning a code. Provide customers with coupons or discount vouchers that have scannable QR codes for your business which direct back to your website.
Linking your location on Google Maps
Linking your website to a QR code can provide details to your customers about the location of your business. This tactic is beneficial if you want your customers to reach out to the physical location of your business.
For customer feedback
If you are selling products, you need to get customer feedback related to your business. Customer feedback can help you learn what things customers like and what products you need to improve. For this, you can provide a feedback code on your product so customers can scan it to get redirected to your feedback form.
Image source: Zazzle.com
Keep printed marketing costs low
Marketing comes at a price where you have to pay for each promotion, the brochures, billboards, ads, and signage. The QR code can do the work for all of these to provide your customers with information related to your business. This can help you provide service and promotion while keeping the cost low.
Online payments system
One of the most valuable advantages of using QR codes is they can help your customers complete online payments quickly. It is more secure in comparison to other payment methods. For this, all you need is a code-scanning app on your smartphone that can scan the code so that you can proceed with online payment. This online payment method benefits your business in many ways and helps you keep a record of each payment.
You can track audience response with ease
When you are working with a large number of customers, QR codes help you in business marketing because they have the following pros:
- Can be easily generated
- Provides insight into audience interest
- Can be customized to fit promotional items
It is essential to use QR codes to become digitally advanced. They have endless benefits, are easily accessible, and will help save business costs. They have made a comeback over the last year and are popping up more frequently. Ackroo can help you step up your game with our marketing services, including setting up codes for your business. If you aren’t using QR codes yet, it is time to dive in and see the benefits for yourself.