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Chief Financial Officer
As Chief Financial Officer, Paul is responsible for the overall financial integrity and accountability of the business. This includes oversight of the financial department, involvement in negotiating financings and raising capital and due diligence on acquisitions as well as the management of human resources, contracts and compliance, and other administrative aspects of the business.
As Director of Finance, Tyler is responsible for all aspects of financial accounting, system data integrity and internal reporting. Tyler and his team work closely with other management to provide ongoing analysis of customer analytics, overall product line profitability, corporate cost containment and trend review to aid in decision making. Tyler is also responsible for operational workflows, project management, production, lead to close and margin management.
With over 8 years of financial experience, Tyler has spent the last 5 years as a Financial Controller of various businesses. Tyler has finance experience in many different industries including tourism and hospitality, real estate acquisition and vacation resort management.
Tyler brings a strong understanding of IFRS and corporate governance to ensure controls are in place to uphold the interests of the company’s many stakeholders.
Director, Project Management
As Director of Project Management, Andrea helps support Ackroo’s M&A, Product and Go-to-market strategies. She manages the operational efficiency across all internal teams, with the priority of driving new business acquisitions forward by facilitating successful client integration, product migration, onboarding and retention efforts.
With an extensive background in team leadership, technical support, sales, client success and retention, her aim is to improve and simplify both the client and customer experience and ensure that Ackroo’s suite of products and services align with each clients’ needs, goals and vision for their business.
Andrea has worked at Ackroo for the last seven years and formerly held the position of Director of Onboarding & Client Success with the company. She holds a Bachelor of Arts degree from Trent University, with a concentration in Cultural Studies.
Director of Operations
As the Director of Operations, Craig manages Ackroo’s team of onboarding, client services and operations professionals to support and implement effective loyalty rewards programs, gift card and marketing programs and provide payment solutions to new and existing clients across our automotive, petroleum, retail and hospitality segments. Craig works with our internal team members to achieve sustainable long term growth and success for Ackroo’s clients.
With over 10 years experience, Craig has held leadership positions in both marketing and sales roles at Ackroo. Craig is an expert in customer insight and retention strategy development and uses this knowledge when he partners with clients to create successful loyalty, gift card and promotion programs.
As the HR Manager of Ackroo, Jessie is responsible for managing all people-aspects of the business, including hiring, training and development, health and safety, policies and procedures, and performance management. Jessie supports the internal team to continuously strive for more positive and engaging workplace experiences, and designs, implements, and maintains the infrastructure to set employees up for success.
Jessie comes from a versatile background in hospitality management, IT recruitment, and HR consulting for small businesses, with experience in building HR programs from scratch and helping companies make meaningful investments in their employees. Over the last 5 years, Jessie has been developing her leadership skills in these industries and has been providing mentorship to executives, managers, and employees to create workspaces that have strong communication, collaboration, and professional and personal growth.
Jessie considers herself an “HR Manager by day, and a Rockstar by night”, as she is heavily involved in the Toronto and Hamilton local music scenes. She plays bass guitar in multiple bands that write original music and play at local music venues.
chief executive officer
As Chief Executive Officer of Ackroo, Steve leads the company’s corporate strategy. Steve transitioned into this role after previously serving as the company’s EVP of Sales & Marketing.
Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division. In this role, he supported their Sales Channel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies. Prior to Maritz, he spent over 8 years at Pitney Bowes, where he held various senior management positions in both the United States and Canada. Steve brings over 20 years of successful senior leadership and business development experience from various organizations within the software, telecom, and marketing services industries.
As Marketing Manager, Kelly works closely with her incredible team to develop, implement, and track all lead generation strategies and B2B activities for Ackroo. This includes all corporate communications, social media management, partnership opportunities and management, and campaign and promotion implementation.
Kelly has been with Ackroo since 2016 and has a full understanding of the Ackroo brand, product, services, and our customers.
Kelly graduated from the Journalism – Print and Broadcast Program from Humber College, with a specialization in broadcast and online. She has spent the last 10 years in the journalism, communications, and marketing industries. With a strong background in writing, Kelly has helped develop a tone and voice for Ackroo, while increasing brand awareness.
Senior Product Support Manager
As Senior Product Support Manager, Matt leads a team of engineers whose goal is to bridge the gap between the engineering team and first-line support for customers. This team also provides IT and DevOps support internally for the company to help improve technical operations.
Matt has over 15 years of engineering experience in the gift card, loyalty and payments industry which includes 12 years at KESM/Loyalmark whom Ackroo acquired at the end of 2017. He is passionate about working with clients and internal stakeholders to solve complex problems.
Sr. Marketing & Client Success Manager
As Sr. Marketing and Client Success Manager at Ackroo, Julien is responsible for our regional Client Success Specialists and making sure our clients have everything they need to run a successful gift and loyalty program by utilizing the Ackroo suite of products. Julien and his team manage over 3,500 clients across Canada and the United States and help train/onboard and educate our client base ensuring each and everyone receives the care and attention they require.
Julien’s background is in automotive with 10 years of dealership experience in Marketing. As a Business Marketing graduate from Algonquin College, Julien brings a level of experience and knowledge to our large number of Automotive clients along with a creative marketing mindset to help any of our clients effectively position their business for success.
Julien is also bilingual and enjoys the multitude of client interactions and challenges our different segments present to him. He’s dedicated to the client-first approach and values an honest and open perspective to doing business.
As the Financial Controller at Ackroo, Alysha is responsible for a team of accountants and all financial tasks. The accounting team is responsible for all things accounting and finance, including invoicing, accurate record-keeping, financial statement preparation and other tasks. Alysha oversees the tasks completed by her team and uses this data to prepare thorough financial analyses and recommendations for Ackroo.
With close to 10 years of experience in the accounting and finance field, Alysha has held senior-level positions at businesses in the Automotive, Hospitality and Service industries. Alysha has a passion for accurate reporting and financial analysis. Her in-depth financial skills and perspectives allow her to analyze Ackroo’s potential opportunities or risks and efficiencies.
As a Brock University Graduate and CPA student, Alysha is well-versed in IFRS standards and other Canadian financial legislature. She is dedicated to establishing, monitoring and enforcing internal controls over financial reporting and operational tasks based on these standards.
Alysha enjoys sharing her financial expertise with coworkers and looks to debunk the stigma around Accounting and Finance.
Sr. Onboarding, Project & Support Manager
The Onboarding & Support team helps business owners customize and launch their gift card & loyalty programs while providing ongoing technical support and training to help them grow, engage and retain their customer base. As Senior Manager of Onboarding & Support, Alex Bernier leads our team of knowledgeable and helpful support staff to provide a streamlined, efficient and pleasant support experience to our clients.
Alex has over 13 years of experience in technical support, customer service and team leadership roles. Prior to joining Ackroo, he worked for SOCAN (Society of Composers, Authors and Music Publishers of Canada) as well as various players in the payments industry, providing knowledge, insight and education to customers as well as his team members. Alex attended OCAD University and completed a Professional Certificate in Music Business from Berklee School of Music, along with various certifications in Technical Support capacities.
“Things are only impossible until they are not” – Jean-Luc Picard
Director of Engineering
The engineering team is responsible for maintaining, improving, and building the Ackroo platform that serves merchants across retail, hospitality, petroleum, and automotive business verticals. Matthew has over 20 years of experience architecting, implementing, testing, and shipping a wide variety of software. This includes projects such as real-time 3D architectural visualizations, enterprise-grade data protection software, and AAA video games. He’s passionate about creating simple software that solves complex business needs.
Francis Shen is a Partner at Shen Capital Partners Inc., a growth equity firm focused on investing in micro-cap technology companies. Mr. Shen was the founder, Chairman and Co-Chief Executive Officer of Aastra Technologies Ltd., an enterprise communications company which was sold to Mitel Networks Corporation in 2014. Over the 18 years as a public company, Mr. Shen led an aggressive M&A consolidation strategy raising $76 million and returned over $700 million to its shareholders. In 2000, Mr. Shen was named Ontario’s Entrepreneur of The Year in the Technology & Communications category by Ernst & Young. He holds a Master’s and Bachelor’s of Applied Science, both from the University of Toronto.
Director of Marketing
As the Director of Marketing, Amanda manages a talented team of Design and Marketing professionals to develop effective tools to market Ackroo’s suite of products including; Loyalty, Gift cards, POS, Payment & Marketing Programs. The marketing team is responsible for all B2B & B2C communication to new & existing clients across our automotive, petroleum, retail & hospitality segments. Using a combination of sales, marketing & customer retention expertise, Amanda works with our internal team to produce high quality, effective messaging to further the efforts of all teams.
With over 10 years of experience, Amanda’s held leadership positions in marketing roles in various industries including; eCommerce retail, hospitality, real estate & textile-based project management.
Amanda graduated from OCAD University with an Industrial Design degree specializing in product design and systems flow and is an expert in creative problem solving, driving strategy & leading her team to breakthroughs using insights and feedback from project stakeholders. Amanda firmly believes in multidisciplinary collaboration & loves connecting with people to create mutually beneficial relationships.
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Steve Levely is Ackroo’s acting Chairman & Chief Executive Officer; having previously served as Ackroo’s Executive Vice President, Sales & Marketing.
Prior to Ackroo, Steve spent over 15 years in senior business development leadership roles in various organizations. These include Maritz Canada, a large Marketing Services firm best known in the loyalty space for managing programs like Scotiabank/Cineplex’s Scene Program and Home Depot’s Contractor Plus program; and Pitney Bowes, a large global organization providing business solutions to organizations of all sizes.
Kristaps Ronka is an entrepreneur, investor and advisor. Kristaps serves as Ackroo’s Technology and Marketing advisor.
Kristaps co-founded AdParlor in 2007, a Toronto-based bootstrapped company that in 4 years became the leader in handling large Facebook Ad campaigns reaching a $100 million run rate. In 2011, Kristaps was named in Inc.’s “Top 30 under 30” most promising young entrepreneurs for disrupting the industry with a visionary approach. AdParlor was acquired in 2011. Kristaps has since focused on advising and backing start-up companies that are solving important problems and building disruptive technologies from transportation to medicine.
Jason Donville is the President and CEO of Donville Kent Asset Management. Jason is Ackroo’s capital markets advisor and is on both the audit & compensation committee.
Prior to founding Donville Kent Asset Management, Jason held senior research positions with Cormark Securities, Credit Suisse First Boston and Credit Lyonnais Securities Asia. Jason is a graduate of the Royal Military College of Canada (1986) and the Ivey School of Business at Western University (1992).
Sam Cole is a corporate securities lawyer with the firm of Cassels Brock & Blackwell LLP, based in Vancouver. Sam serves as Ackroo’s secretary and treasurer.
He specializes in advising small and micro-cap public companies on corporate governance and regulatory compliance. He is a graduate of the University of British Columbia, and a member of the Law Society of British Columbia.
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An Ackroo API allows you to seamlessly integrate your Ackroo Gift Card and Loyalty program into every facet of your business.
We have many resources available to help developers get started with our RESTful API. No need to start from scratch, since we have developed sample applications in several languages to help get you going.
Visit our INTEGRATION RESOURCE CENTRE where you can find Integration Development Guide, an Ask-A-Developer Community Board and Use Case Resources for both Loyalty and Gift Card program integrations. We also have extensive online documentation, and interactive testing tools to help you explore the API. Each developer gets a sandbox where you can play around to your heart’s content, using test cards and devices, without worry. And when it’s time to launch, The Ackroo Support Team will be ready to guide you through the final stages. Simply reach out to The Ackroo Support Team at email@example.com.
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Wayne serves as the Chairman of Ackroo’s Audit Committee and is currently a partner at Jones & O’Connell LLP.
He has over 20 years’ experience in public accounting, both at a local and national level, with a primary focus on publicly accountable enterprises such as public companies, financial institutions and other entities utilizing international financial reporting standards. Wayne currently is a member of the Deposit Insurance Corporation of Ontario audit advisory committee and the CPA Ontario professional conduct committee. He also provides consulting services to over 35 other chartered professional accountant colleagues with respect to quality control, accounting and auditing standards. Wayne holds an Honours Bachelor of Accounting degree from Brock University and currently is a member of CPA Canada, CPA Ontario, Niagara District Chartered Professional Accountants Association and the Canadian Public Accountability Board and is a licensed public accountant.
chief financial officer
As Chief Financial Officer, Derek is responsible for the overall financial integrity and accountability of the business. This includes oversight of the financial department, involvement in negotiating financings and raising capital and due diligence on acquisitions as well as the management of human resources, contracts and compliance, and other administrative aspects of the business.
With over 20+ years of finance experience, Derek has spent the last 12 years as CFO for various companies within the Real Estate Acquisition & Resort, Music & Entertainment, and Manufacturing industries. Derek also founded a technology company providing innovative online ticketing and event registrations solutions to labels, artists, and promoters in Canada and the US to better service the Music & Entertainment industry. Derek has been part of bringing significant growth to companies through strong financial management, innovative thinking, and progressive leadership.
vice president of product
As Vice President of Product, Ihab leads the product management, product development, product support, and help with product marketing strategies.
Ihab leads the cloud infrastructure strategy, DevOps, internal software development process, and engineering team management. Ihab works closely with technology vendors, payment processor and POS partners, customer vendors, customers, and all facets of the organization internally to ensure the development team delivers on the business and product objectives of the company. Ihab is also responsible for executing the Technical Support strategy and tactics that will improve customer experience and bridge the gap between product delivery and support. The focus is on creating operational efficiency and promoting self-serve practices by customers, generate online helpdesk content and knowledge base documentation, while maintaining customer satisfaction, and scale the support process with the Ackroo customer growth.
Ihab has over 10 years in technical experience. Prior to Ackroo, he worked in several hi-tech start-ups, mid-size, and large companies in different software development roles, mainly on Software As a Service (SAAS) products on content management, multimedia transcoding and delivery, and telecommunications.
Ihab holds a Bachelors and Masters in Applied Sciences, Computer Engineering at the University of Ottawa. For his Master’s thesis, he focused on interest management in massively multiplayer online games and distributed systems, which was nominated for best thesis award.
managing director of sales
As the Managing Director of Sales, Craig manages Ackroo’s team of Business Development professionals to develop effective loyalty, gift card and marketing programs and provide payment solutions to new and existing clients across our automotive, petroleum, retail and hospitality segments. Using a combination of sales, marketing and customer retention expertise, Craig works with our internal team members to achieve sustainable long term growth for Ackroo’s clients.
director, onboarding & support
As Director of Onboarding & Support, Andrea leads her team as the main support resource for Ackroo’s new and existing client base. With an extensive background in customer service, B2B sales and retention and call-centre quality analysis, her aim is to simplify the user experience for clients using Ackroo’s platform. The Onboarding & Support team helps business owners customize and launch their gift card & loyalty programs, while providing ongoing technical support and training to help them grow, engage and retain their customer base.
Andrea formerly held the position of Director of Client Services with Ackroo and has over 12 years of experience in sales, customer service and team leadership. Prior to joining Ackroo, she worked for Belairdirect and developed her skill set in workforce training and development, quality assurance and customer service management. Andrea holds a Bachelor of Arts degree from Trent University, with a concentration in Cultural Studies.