How Opt-in Drives Help Collect More Customer Data

2023-11-27T20:46:15-04:00October 2nd, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas|

As the sun shines brighter and temperatures soar, summer is the perfect time to embark on exciting marketing initiatives. If your business is looking to expand it's customer's horizons, engaging in an opt-in drive campaign to collect customer data for later use can be a game-changer. Not only will you gather valuable information, but you'll also enhance your marketing efforts and foster a sense [...]

Boost Your Loyalty Program with the Right Communication Tools

2023-11-27T20:45:53-04:00September 25th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas|

Loyalty programs, in a nutshell, reward customers for their continued patronage. They are essentially a way to incentivize customers to continue shopping with your brand in particular. However, with the right loyalty program marketing, you can also boost customer engagement, creating an all-around better experience for your customers. Photo by Tim Douglas: Pexels So, whether you are looking for a way to [...]

Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]

4 Restaurant Management Tips for Increasing Profits and Diner Satisfaction

2023-03-31T11:11:41-04:00March 31st, 2023|Blog, Business Growth, Gift Card Program, Loyalty Campaign, Marketing Ideas|

Restaurants are a popular aspect of culture throughout the world. Yet, managing this type of business effectively continues to be challenging. There is no shortage of competition and consumers understandably expect high-quality service. Not to mention there’s the tricky balancing act of optimizing finances to offer the best experiences while bolstering profit margins. Image Source: Pexels It’s important to utilize tactics that [...]

4 Strategies for Addressing Bad Restaurant Reviews

2023-02-17T11:49:37-04:00February 17th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Marketing Ideas|

As a restaurant owner, you naturally want all your diners to have good a experience. Seeing a great review helps you see how you’re making a positive impact on your customers. Yet, discovering bad restaurant reviews can leave you feeling disappointed. In the worst-case scenarios, consistent negative reviews can seriously disrupt your business. Therefore, it’s important to make concerted efforts to address them as [...]

5 Types of Loyalty Programs For Your Business To Try

2022-12-21T12:03:35-04:00December 20th, 2022|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

There are many different types of loyalty programs. Choosing the right one for your business can: 1. Improve customer retention 2. Attract new consumers 3. Lead to repeat purchases. In fact, 62% of people are more likely to spend more on a brand after subscribing, and 59% say that they’d choose a brand with a loyalty program over one without a similar program.  However, [...]

Summer Marketing Strategies for Small Businesses

2022-07-04T11:37:48-04:00July 4th, 2022|Blog, Marketing Ideas|

By Adrian Johansen (Guest Blogger) Summer is a traditionally slow time for many small businesses. Instead of shopping, people are vacationing and enjoying new experiences. They aren’t so much worried about supporting brands and businesses as they are about family time. So, solid summer marketing strategies are that much more critical to ensure you’re still able to attract and retain customers [...]

5 Tips to Boost Revenue during Canada Day using your Loyalty Program

2021-08-17T00:03:53-04:00June 21st, 2021|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

Now that patio season is in full swing, using customer loyalty programs in tandem with summer promotions is a surefire way to keep your visitors happy and rewarded for their patronage. Canada Day and the week surrounding it is a HUGE shopping opportunity for restaurants and retailers alike. Everyone will want to get out and celebrate! How can you [...]

Why Electronic Gift Cards Benefit Retailers

2021-12-06T23:52:14-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]