4 Restaurant Management Tips for Increasing Profits and Diner Satisfaction

2023-03-31T11:11:41-04:00March 31st, 2023|Blog, Business Growth, Gift Card Program, Loyalty Campaign, Marketing Ideas|

Restaurants are a popular aspect of culture throughout the world. Yet, managing this type of business effectively continues to be challenging. There is no shortage of competition and consumers understandably expect high-quality service. Not to mention there’s the tricky balancing act of optimizing finances to offer the best experiences while bolstering profit margins. Image Source: Pexels It’s important to utilize tactics that [...]

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4 Strategies for Addressing Bad Restaurant Reviews

2023-02-17T11:49:37-04:00February 17th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Marketing Ideas|

As a restaurant owner, you naturally want all your diners to have good a experience. Seeing a great review helps you see how you’re making a positive impact on your customers. Yet, discovering bad restaurant reviews can leave you feeling disappointed. In the worst-case scenarios, consistent negative reviews can seriously disrupt your business. Therefore, it’s important to make concerted efforts to address them as [...]

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5 Types of Loyalty Programs For Your Business To Try

2022-12-21T12:03:35-04:00December 20th, 2022|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

There are many different types of loyalty programs. Choosing the right one for your business can: 1. Improve customer retention 2. Attract new consumers 3. Lead to repeat purchases. In fact, 62% of people are more likely to spend more on a brand after subscribing, and 59% say that they’d choose a brand with a loyalty program over one without a similar program.  However, [...]

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Summer Marketing Strategies for Small Businesses

2022-07-04T11:37:48-04:00July 4th, 2022|Blog, Marketing Ideas|

By Adrian Johansen (Guest Blogger) Summer is a traditionally slow time for many small businesses. Instead of shopping, people are vacationing and enjoying new experiences. They aren’t so much worried about supporting brands and businesses as they are about family time. So, solid summer marketing strategies are that much more critical to ensure you’re still able to attract and retain customers [...]

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5 Tips to Boost Revenue during Canada Day using your Loyalty Program

2021-08-17T00:03:53-04:00June 21st, 2021|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

Now that patio season is in full swing, using customer loyalty programs in tandem with summer promotions is a surefire way to keep your visitors happy and rewarded for their patronage. Canada Day and the week surrounding it is a HUGE shopping opportunity for restaurants and retailers alike. Everyone will want to get out and celebrate! How can you [...]

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Why Electronic Gift Cards Benefit Retailers

2021-12-06T23:52:14-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]

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5 Reasons Direct Mail Marketing Helps Boost Brand Loyalty

2021-04-09T05:18:45-04:00July 7th, 2020|Blog, Loyalty Campaign, Marketing Ideas|

Even before the pandemic, the age of direct mail marketing and physical mailers was seemingly ending. With most consumers opting to get their news and promotions digitally, getting flyers in the mail was at best an unexpected surprise, and at worst a nuisance that gets recycled after a quick glance.  However, that quick glance can say so much more about your business than an [...]

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4 Creative Marketing Ideas That Can Help Your Business Succeed Today!

2021-05-22T06:39:44-04:00March 27th, 2020|Blog, Marketing Ideas|

Providing special messaging, offering additional promotional value, participating in (or initiating) smart co-marketing projects, and beefing up your digital footprint via customer reviews are 4 great ways to help reach your business goals. We've seen some really creative ideas recently that we're excited to share with you! Let's take a closer look at how our customers and communities are using these marketing ideas to [...]

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10 Best Practices for Email Marketing Campaigns

2022-02-25T13:13:14-04:00February 5th, 2019|Blog, Marketing Ideas|

Email marketing is one of the most cost effective ways to communicate with your customers. In fact, according to Salesforce, for every $1 spent on an email marketing campaign, the average return is $38. However, if you are going to build an email campaign, it is more important than ever before to ensure your email campaigns are engaging and valuable to your recipients. According [...]

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