5 Tips to Boost Revenue during Canada Day using your Loyalty Program

2021-08-17T00:03:53-04:00June 21st, 2021|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

Now that patio season is in full swing, using customer loyalty programs in tandem with summer promotions is a surefire way to keep your visitors happy and rewarded for their patronage. Canada Day and the week surrounding it is a HUGE shopping opportunity for restaurants and retailers alike. Everyone will want to get out and celebrate! How can you [...]

Why Electronic Gift Cards Benefit Retailers

2021-04-30T13:46:03-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]

5 Reasons Direct Mail Marketing Helps Boost Brand Loyalty

2021-04-09T05:18:45-04:00July 7th, 2020|Blog, Loyalty Campaign, Marketing Ideas|

Even before the pandemic, the age of direct mail marketing and physical mailers was seemingly ending. With most consumers opting to get their news and promotions digitally, getting flyers in the mail was at best an unexpected surprise, and at worst a nuisance that gets recycled after a quick glance.  However, that quick glance can say so much more about your business than an [...]

4 Creative Marketing Ideas That Can Help Your Business Succeed Today!

2021-05-22T06:39:44-04:00March 27th, 2020|Blog, Marketing Ideas|

Providing special messaging, offering additional promotional value, participating in (or initiating) smart co-marketing projects, and beefing up your digital footprint via customer reviews are 4 great ways to help reach your business goals. We've seen some really creative ideas recently that we're excited to share with you! Let's take a closer look at how our customers and communities are using these marketing ideas to [...]

10 Best Practices for Email Marketing Campaigns

2021-04-09T05:49:02-04:00February 5th, 2019|Blog, Marketing Ideas|

[vc_row][vc_column][vc_column_text]Email marketing is one of the most cost effective ways to communicate with your customers. In fact, according to Salesforce, for every $1 spent on an email marketing campaign, the average return is $38. However, if you are going to build an email campaign, it is more important than ever before to ensure your email campaigns are engaging and valuable to your recipients. According [...]

Halloween Tips for your Restaurant

2021-04-09T05:52:42-04:00October 30th, 2018|Blog, Marketing Ideas|

Trick-or-treat! Halloween is only one day away, but have no fear! There is still time for your restaurant to get in the spooky spirit and help drive revenue through your doors. Get Creative with Costumes and Décor In order to drive more customers to your restaurant on Halloween, you can’t only talk the talk but you have to walk the walk. Spook-ti-fy your restaurant [...]

Boost Your Sales This Holiday Season

2020-05-22T00:48:30-04:00November 8th, 2017|Blog, Marketing Ideas|

Before we know it, shopping malls will be ringing with Christmas music and crowded with shoppers making their ‘to do’ list (and checking it twice). How can you take advantage of the holiday madness and boost sales through your gift card and loyalty program? According to statistics, over 50% of shoppers opted to buy a gift card so the recipient could choose their own gift and almost 60% of people said [...]