Campaigns to Run During the Holiday Season Using Your eGift Program

2023-12-05T18:23:34-04:00November 27th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card Program|

The season of giving is just around the corner and that means that there’s perhaps no better time than now to align your marketing campaigns with an eGift program. But to truly optimize your program during the critical holiday season, you’ll need an informed strategy. This article examines best practices for unleashing the power of your eGift program all season long. eGifting During the [...]

Gift Card Solutions To Leverage for the Holiday Season

2023-11-27T20:48:18-04:00November 20th, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Loyalty Campaign|

Gift card solutions are the perfect answer to many busy times in business sales. The holiday season represents the peak of consumer spending. In 2020 alone, holiday spending totalled $784.9 billion. Sales of gift cards also went through the roof from October to January as demand increased by 106.1%. The demand for gift cards is strong throughout the holiday season. However, many businesses don’t [...]

How Opt-in Drives Help Collect More Customer Data

2023-11-27T20:46:15-04:00October 2nd, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas|

As the sun shines brighter and temperatures soar, summer is the perfect time to embark on exciting marketing initiatives. If your business is looking to expand it's customer's horizons, engaging in an opt-in drive campaign to collect customer data for later use can be a game-changer. Not only will you gather valuable information, but you'll also enhance your marketing efforts and foster a sense [...]

4 Restaurant Management Tips for Increasing Profits and Diner Satisfaction

2023-03-31T11:11:41-04:00March 31st, 2023|Blog, Business Growth, Gift Card Program, Loyalty Campaign, Marketing Ideas|

Restaurants are a popular aspect of culture throughout the world. Yet, managing this type of business effectively continues to be challenging. There is no shortage of competition and consumers understandably expect high-quality service. Not to mention there’s the tricky balancing act of optimizing finances to offer the best experiences while bolstering profit margins. Image Source: Pexels It’s important to utilize tactics that [...]

Why Electronic Gift Cards Benefit Retailers

2021-12-06T23:52:14-04:00April 30th, 2021|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas, Rewards Program|

Electronic gift cards have become a beneficial tool for businesses in the retail industry in the last year. But the question is, why? As we continue to pivot through this pandemic, many businesses have had to bring their physical store online. More and more consumers are choosing to shop online (whether they have the option or not to shop in-store).  In fact, according [...]

Why Your Business NEEDs an eGift Card Program This Holiday Season

2021-12-07T00:12:52-04:00October 23rd, 2020|Blog, Gift Card & Loyalty Programs, Gift Card Program|

It’s no secret that the sale of digital gift cards helped many businesses get through the difficult spring and summer months this year. Since COVID-19 forced shut downs of in-store operations, businesses started to explore an eGift card program to give their customers more options. Also, they promoted them as a way for patrons to safely support their favourite [...]

Local restaurateur is buoying up his staff during the COVID-19 crisis

2021-05-06T07:33:54-04:00April 2nd, 2020|Blog, Customer Story, Gift Card Program|

Owner Jamie Myers of Jake’s Grill and Oyster House in Burlington, ON has launched the Employee Relief Fund, leveraging the restaurant’s digital gift card program provided by Ackroo to support his staff and subsidize wages during the ongoing COVID-19 crisis.   With government-regulated closures, many retail and hospitality businesses are having to pivot and get active online to meet the demands of the current COVID-19 [...]

Gift Cards are Going Digital: Here’s what you need to know

2021-04-09T05:44:50-04:00February 21st, 2019|Blog, Gift Card Program|

In this day and age, everything is going digital and gift cards are no exception. In fact, this trend has led to the next evolution of gift card purchasing: eGift. eGift is an online gift card shop that connects to a businesses website. Furthermore, it allows your customers to purchase, personalize and send electronic gift cards quickly and conveniently. In fact, interest in eGift [...]

3 Customer Behaviours That Are Changing the Gift Card Industry

2022-03-11T12:00:32-04:00January 23rd, 2019|Blog, Gift Card Program|

Over the years, the gift card market has been booming. So booming, in fact, that the gift card industry was expected to exceed $150 billion dollars by 2018. But how can such a small piece of plastic have such a high revenue impact? It all boils down to customer behaviour. Gift cards aren’t just a convenient and popular present – [...]

Three Reasons Why You Should Love Gift Cards

2020-05-22T00:52:07-04:00February 16th, 2017|Blog, Gift Card Program|

It’s no secret, we love gift cards. But most importantly, we think you should love them too. Gift cards are a vital tool to helping your business thrive. Building and maintaining a strong customer base, as well as increasing revenues are only a few of the many benefits this small piece of plastic will bring to your brand. Here are three reasons why you need a [...]