Campaigns to Run During the Holiday Season Using Your eGift Program

2023-12-05T18:23:34-04:00November 27th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card Program|

The season of giving is just around the corner and that means that there’s perhaps no better time than now to align your marketing campaigns with an eGift program. But to truly optimize your program during the critical holiday season, you’ll need an informed strategy. This article examines best practices for unleashing the power of your eGift program all season long. eGifting During the [...]

Holiday Shopping in the Digital Age: Maximizing Your Loyalty Program’s Impact

2023-12-11T15:37:12-04:00November 6th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card & Loyalty Programs|

Image Source: Pexels. Photo by Andrea Piacquadio The average Canadian shopper plans to spend around $650 on gifts in 2023 compared to $675 last year. Many are feeling the financial pressures of rising cost of living and higher interest rates. But despite the economic headwinds and challenges, many Canadian businesses, specifically retailers, are predicting strong sales over the holidays. The first indication was the [...]

Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]