Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]

4 Restaurant Management Tips for Increasing Profits and Diner Satisfaction

2023-03-31T11:11:41-04:00March 31st, 2023|Blog, Business Growth, Gift Card Program, Loyalty Campaign, Marketing Ideas|

Restaurants are a popular aspect of culture throughout the world. Yet, managing this type of business effectively continues to be challenging. There is no shortage of competition and consumers understandably expect high-quality service. Not to mention there’s the tricky balancing act of optimizing finances to offer the best experiences while bolstering profit margins. Image Source: Pexels It’s important to utilize tactics that [...]

4 Strategies for Addressing Bad Restaurant Reviews

2023-02-17T11:49:37-04:00February 17th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Marketing Ideas|

As a restaurant owner, you naturally want all your diners to have good a experience. Seeing a great review helps you see how you’re making a positive impact on your customers. Yet, discovering bad restaurant reviews can leave you feeling disappointed. In the worst-case scenarios, consistent negative reviews can seriously disrupt your business. Therefore, it’s important to make concerted efforts to address them as [...]

5 Types of Loyalty Programs For Your Business To Try

2022-12-21T12:03:35-04:00December 20th, 2022|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

There are many different types of loyalty programs. Choosing the right one for your business can: 1. Improve customer retention 2. Attract new consumers 3. Lead to repeat purchases. In fact, 62% of people are more likely to spend more on a brand after subscribing, and 59% say that they’d choose a brand with a loyalty program over one without a similar program.  However, [...]

Improve Your Retail Customer Experience with These 6 Tips

2022-08-19T16:40:23-04:00August 19th, 2022|Blog|

The cornerstone of the retail customer experience is, of course, prioritizing and optimizing your customer’s journey. By making each and every customer feel welcomed, valued, and as though their shopping experience truly matters, you can ensure you’ll see them again and again.  Loyal customers tend to spend more, return more frequently, try (and buy) new things at your store, and go out of [...]

Summer Marketing Strategies for Small Businesses

2022-07-04T11:37:48-04:00July 4th, 2022|Blog, Marketing Ideas|

By Adrian Johansen (Guest Blogger) Summer is a traditionally slow time for many small businesses. Instead of shopping, people are vacationing and enjoying new experiences. They aren’t so much worried about supporting brands and businesses as they are about family time. So, solid summer marketing strategies are that much more critical to ensure you’re still able to attract and retain customers [...]

How To Design the Perfect Gift Card

2022-03-09T17:16:24-04:00January 19th, 2022|Blog, Gift Card & Loyalty Programs, Product Features|

Ready to create an attractive, eye-catching gift card or rewards card that perfectly reflects your business? One that customers will love to see in their wallets? The Ackroo Card Portal gives you all the tools you need to complete your card order, including creating new artwork. We’ve pulled together some tips on how to use the Ackroo Card Portal, [...]

What does 2022 have in store at Ackroo?

2022-01-18T13:28:33-04:00December 30th, 2021|Blog, Business Growth|

We wanted to take this opportunity to share some highlights of the year past, and what we're looking forward to offering you in 2022. LOOK BACK: 2021 ACCOMPLISHMENTS AckrooMKTG Product Upgrades Our mobile app service got a serious upgrade! We now have 130 customers who have created a custom mobile app with us to support their gift & loyalty [...]

5 Ways to Create a Revenue-Boosting Thanksgiving Marketing Strategy

2022-02-25T11:57:00-04:00September 23rd, 2021|Blog, Uncategorized|

Thanksgiving is a great time for businesses of all sizes, particularly those that cater to a specific demographic. With Thanksgiving right around the corner, followed by its consumer-focused sidekicks Black Friday and Cyber Monday, the expenditure is already happening. All you need is a Thanksgiving marketing strategy to enjoy the profits. While everyone else is spending money, that doesn't mean you can sit [...]