The Benefits of Introducing a Gift Card & Loyalty Program

2020-05-21T23:59:29-04:00May 30th, 2019|Blog, Gift Card & Loyalty Programs|

Gift card and loyalty programs have become a fundamental part of a retailer's ecosystem over the past few decades. Although the additional expense may seem like a financial burden to some, the need to create better customer buying experiences has created a high demand to differentiate your business with these added options. Benefits of a Loyalty Program Here are just a few ways your [...]

3 ways to increase revenue in your restaurant on St. Patrick’s Day

2020-05-21T22:35:24-04:00March 15th, 2019|Blog, Business Growth|

St. Patrick’s Day is a huge opportunity for restaurants to increase revenue. In fact, according to the National Retail Federation, $5 billion is expected to be spent during St. Patrick’s Day this year. So how can you cash in on this? Check out our 3 ways to increase your revenue on St. Patrick’s Day: 1. Switch Up Your Menu First, a great way to [...]

3 Ways to Optimize Your Automotive Rewards Program

2020-05-22T00:02:52-04:00February 26th, 2019|Blog, Rewards Program|

In the automotive industry, an automotive rewards program is your key to increasing customer retention. But how can you make the most of your automotive rewards program to ensure your best ROI? We’ve listed three ways you can optimize your automotive rewards program and get the best bang for your buck. 1) Ensure staff is properly trained on the automotive rewards program First, it [...]

Gift Cards are Going Digital: Here’s what you need to know

2020-05-21T22:41:55-04:00February 21st, 2019|Blog, Gift Card Program|

In this day and age, everything is going digital and gift cards are no exception. In fact, this trend has led to the next evolution of gift card purchasing: eGift. eGift is an online gift card shop that connects to a businesses website. Furthermore, it allows your customers to purchase, personalize and send electronic gift cards quickly and conveniently. In fact, interest in eGift [...]

3 Ways to Increase Traffic to your Restaurant

2020-05-22T00:06:14-04:00February 13th, 2019|Blog, Business Growth|

[vc_row][vc_column][vc_column_text] Every restaurant owner wants to know “how can I increase traffic to my restaurant while standing out from the competition?” Although a daunting goal, the truth is there are many simple ways you can bring in new customers and increase repeat visits. We’ve outlined three simple and cost effective ways you can increase traffic to your restaurant. 1)   Increase traffic to your restaurant [...]

10 Best Practices for Email Marketing Campaigns

2020-05-22T00:09:15-04:00February 5th, 2019|Blog, Marketing Ideas|

[vc_row][vc_column][vc_column_text]Email marketing is one of the most cost effective ways to communicate with your customers. In fact, according to Salesforce, for every $1 spent on an email marketing campaign, the average return is $38. However, if you are going to build an email campaign, it is more important than ever before to ensure your email campaigns are engaging and valuable to your recipients. According [...]

3 Customer Behaviours That Are Changing the Gift Card Industry

2020-05-22T00:11:10-04:00January 23rd, 2019|Blog, Gift Card Program|

[vc_row][vc_column][vc_column_text] Over the years, the gift card market has been booming. So booming, in fact, that the gift card industry was expected to exceed $150 billion dollars by 2018. But how can such a small piece of plastic have such a high revenue impact? It all boils down to customer behaviour. The gift card industry has grown and adapted as customer behaviours have evolved. Here [...]

4 Ways to Attract Customers With a Loyalty Program

2020-05-22T00:14:23-04:00January 11th, 2019|Blog, Loyalty Campaign|

[vc_row][vc_column width="1/1"][vc_column_text]A loyalty program can help businesses of any size attract and engage customers and increase dollars spent in your business while gaining valuable insight into your customers behaviors. According to statistics, 83% of customers say loyalty programs can influence them when making a decision on a purchase, whether they are a current customer or visiting your store for the first time. Not only does a [...]

Halloween Tips for your Restaurant

2020-05-22T00:16:01-04:00October 30th, 2018|Blog, Marketing Ideas|

Trick-or-treat! Halloween is only one day away, but have no fear! There is still time for your restaurant to get in the spooky spirit and help drive revenue through your doors. Get Creative with Costumes and Décor In order to drive more customers to your restaurant on Halloween, you can’t only talk the talk but you have to walk the walk. Spook-ti-fy your restaurant [...]