Why Loyalty Programs Should Be a Key Part of Your Growth Strategy

2023-11-27T20:47:14-04:00October 30th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign|

Image Source: Pixabay Developing an effective growth strategy isn’t always easy, but it’s imperative if your company wants to survive and thrive in today’s crowded market. Incorporating loyalty programs into your business model is an affordable, efficient, and highly effective way to galvanize growth. This blog examines strategies you can use to turn loyalty programs into your secret weapon for continuous growth. [...]

Why Your Business Needs A Payment Strategy

2023-11-27T20:46:50-04:00October 16th, 2023|Blog|

Are you on the hunt for a new payment processing company to revamp your business’s payment strategy? When it comes to setting your business up for success, it is essential to create and stick to a well-thought-out payment strategy. Why? Having an effective payment strategy strengthens your workflow and opens opportunities to earn more revenue. It can identify problems and empowers you to [...]

How Opt-in Drives Help Collect More Customer Data

2023-11-27T20:46:15-04:00October 2nd, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas|

As the sun shines brighter and temperatures soar, summer is the perfect time to embark on exciting marketing initiatives. If your business is looking to expand it's customer's horizons, engaging in an opt-in drive campaign to collect customer data for later use can be a game-changer. Not only will you gather valuable information, but you'll also enhance your marketing efforts and foster a sense [...]

Boost Your Loyalty Program with the Right Communication Tools

2023-11-27T20:45:53-04:00September 25th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas|

Loyalty programs, in a nutshell, reward customers for their continued patronage. They are essentially a way to incentivize customers to continue shopping with your brand in particular. However, with the right loyalty program marketing, you can also boost customer engagement, creating an all-around better experience for your customers. Photo by Tim Douglas: Pexels So, whether you are looking for a way to [...]

7 Email Marketing Campaign Ideas That You Can Send Right Now

2023-11-27T20:45:24-04:00September 11th, 2023|Blog|

Whether you’re looking for inspiration for your next newsletter, or you’re wondering whether starting an email marketing program is right for you, you’re in the right place. We’ve gathered 7 of the most proven email marketing campaign ideas guaranteed to increase your customer engagement, boost brand loyalty, and bring visitors back time and time again. Why use promotional email marketing?  Email [...]

Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]

4 Restaurant Management Tips for Increasing Profits and Diner Satisfaction

2023-03-31T11:11:41-04:00March 31st, 2023|Blog, Business Growth, Gift Card Program, Loyalty Campaign, Marketing Ideas|

Restaurants are a popular aspect of culture throughout the world. Yet, managing this type of business effectively continues to be challenging. There is no shortage of competition and consumers understandably expect high-quality service. Not to mention there’s the tricky balancing act of optimizing finances to offer the best experiences while bolstering profit margins. Image Source: Pexels It’s important to utilize tactics that [...]

4 Strategies for Addressing Bad Restaurant Reviews

2023-02-17T11:49:37-04:00February 17th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Marketing Ideas|

As a restaurant owner, you naturally want all your diners to have good a experience. Seeing a great review helps you see how you’re making a positive impact on your customers. Yet, discovering bad restaurant reviews can leave you feeling disappointed. In the worst-case scenarios, consistent negative reviews can seriously disrupt your business. Therefore, it’s important to make concerted efforts to address them as [...]

5 Types of Loyalty Programs For Your Business To Try

2022-12-21T12:03:35-04:00December 20th, 2022|Blog, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas, Rewards Program|

There are many different types of loyalty programs. Choosing the right one for your business can: 1. Improve customer retention 2. Attract new consumers 3. Lead to repeat purchases. In fact, 62% of people are more likely to spend more on a brand after subscribing, and 59% say that they’d choose a brand with a loyalty program over one without a similar program.  However, [...]

Improve Your Retail Customer Experience with These 6 Tips

2022-08-19T16:40:23-04:00August 19th, 2022|Blog|

The cornerstone of the retail customer experience is, of course, prioritizing and optimizing your customer’s journey. By making each and every customer feel welcomed, valued, and as though their shopping experience truly matters, you can ensure you’ll see them again and again.  Loyal customers tend to spend more, return more frequently, try (and buy) new things at your store, and go out of [...]