4 Tips to Prep Your Retail Loyalty Program for 2021

2020-12-16T09:45:37-04:00December 14th, 2020|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign, Rewards Program|

There is one thing we can all agree on: 2020 was not our favourite year. So why not start with giving your retail loyalty program a fresh face to help you get on the right foot for the New Year? Your retail loyalty program has always played an important role in your business, but it’s also safe to say it played an extra special [...]

Member Spotlight: Kipp Scott GMC Cadillac Buick

2020-12-07T14:30:07-04:00December 7th, 2020|Blog, Business Growth, Loyalty Campaign|

We Consider Ourselves Lucky To Have Such Great Clients And It’s Important To Show Them The Love Too! For December’s Member Spotlight, we highlighted Kipp Scott GMC Cadillac Buick located in Red Deer, Alberta.  We had the opportunity to speak with The Kipp Scott GMC Cadillac Buick’s Marketing Department about their journey using Ackroo’s email marketing services! Here’s what they had to say:  Using [...]

What Your Customers Want to Know About Your Customer Loyalty Program

2020-12-02T12:19:01-04:00December 1st, 2020|Blog, Gift Card & Loyalty Programs, Loyalty Campaign|

You’re officially ready to launch a customer loyalty program. Your loyalty rules are set, your staff is trained, and your customers are ready to start earning rewards! Now what? Before signing onto your customer loyalty program, your customers want to know exactly what they’re signing up for. Does your company offer special promotions on certain days i.e. double rewards days? Is there a cost [...]

Why the best loyalty programs are data-driven

2020-11-18T11:12:41-04:00November 18th, 2020|Blog, Loyalty Campaign|

These days, the best loyalty programs are more than just handing out a card and offering points back on purchases. In fact, loyalty programs have evolved into so much more. The best loyalty programs have one leading force behind it all: data. The best loyalty programs have a customer-focused approach, which is why having a data-driven program is so important. Businesses want to earn [...]

Member Spotlight: RAPS Animal Hospital

2020-11-11T11:15:23-04:00November 11th, 2020|Blog|

We Consider Ourselves Lucky To Have Such Great Clients And It’s Important To Show Them The Love Too! For November’s member spotlight, we wanted to highlight Regional Animal Protection Society (RAPS) Animal Hospital, who just began their journey with Ackroo this year! Their program has already grown and proven to be a valuable asset to their company.  We are so proud and excited [...]

Why Your Business NEEDs an eGift Card Program This Holiday Season

2020-11-03T11:10:31-04:00October 23rd, 2020|Blog, Gift Card & Loyalty Programs, Gift Card Program|

It’s no secret that the sale of digital gift cards helped many businesses get through the difficult spring and summer months this year. Since COVID-19 forced shut downs of in-store operations, businesses started to explore an eGift card program to give their customers more options. Also, they promoted them as a way for patrons to safely support their favourite [...]

Member Spotlight: Cheesecake Cafe

2020-10-21T15:53:32-04:00October 21st, 2020|Blog|

We consider ourselves lucky to have such great clients and it's important to show them the love too! For October's member spotlight, we want to highlight The Cheesecake Cafe, who has been with Ackroo since 2015. Over the years, their program has grown tremendously and they've become avid users of Ackroo's email marketing services. We caught up Bobbi Beeson, the President of Cheesecake Cafe, [...]

6 Tips for Customer Retention during COVID-19

2020-10-22T10:13:18-04:00October 20th, 2020|Blog|

Right now, increasing customer retention and navigating through COVID-19 is your main focus with the holiday season around the corner. In other years, this would be the time that holiday shoppers would be starting to fill stores and restaurants as they check off their shopping list. But, customer shopping behaviour has changed along with customer retention tactics. And understandably so.  So we wanted to [...]

5 Reasons Direct Mail Marketing Helps Boost Brand Loyalty

2020-07-07T09:08:28-04:00July 7th, 2020|Blog, Loyalty Campaign, Marketing Ideas|

Even before the pandemic, the age of direct mail marketing and physical mailers was seemingly ending. With most consumers opting to get their news and promotions digitally, getting flyers in the mail was at best an unexpected surprise, and at worst a nuisance that gets recycled after a quick glance.  However, that quick glance can say so much more about your business than an [...]

Local restaurateur is buoying up his staff during the COVID-19 crisis

2020-05-22T01:03:34-04:00April 2nd, 2020|Blog, Customer Story, Gift Card Program|

Owner Jamie Myers of Jake’s Grill and Oyster House in Burlington, ON has launched the Employee Relief Fund, leveraging the restaurant’s digital gift card program provided by Ackroo to support his staff and subsidize wages during the ongoing COVID-19 crisis.   With government-regulated closures, many retail and hospitality businesses are having to pivot and get active online to meet the demands of the current COVID-19 [...]