Campaigns to Run During the Holiday Season Using Your eGift Program

2023-11-28T21:55:49-04:00November 27th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card Program|

The season of giving is just around the corner and that means that there’s perhaps no better time than now to align your marketing campaigns with an eGift program. But to truly optimize your program during the critical holiday season, you’ll need an informed strategy. This article examines best practices for unleashing the power of your eGift program all season long. eGifting During the [...]

Gift Card Solutions To Leverage for the Holiday Season

2023-11-27T20:48:18-04:00November 20th, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Loyalty Campaign|

Gift card solutions are the perfect answer to many busy times in business sales. The holiday season represents the peak of consumer spending. In 2020 alone, holiday spending totalled $784.9 billion. Sales of gift cards also went through the roof from October to January as demand increased by 106.1%. The demand for gift cards is strong throughout the holiday season. However, many businesses don’t [...]

Why a Smooth Payment Process Matters for Retailers During the Holiday Rush

2023-11-27T20:48:01-04:00November 13th, 2023|Blog|

Image Source: Pexels During the holiday rush, shoppers expect retailers to provide a smooth payment process when checking out their orders. Many are shopping online to avoid long lines and stressful holiday encounters. Ensuring the checkout process is reliable, easy, and swift helps avoid cart abandonment. First, retailers must examine their checkout process from start to finish. They can address these issues [...]

Holiday Shopping in the Digital Age: Maximizing Your Loyalty Program’s Impact in 2023

2023-11-27T20:47:42-04:00November 6th, 2023|Blog, Business Growth, Digital Gift Cards, Gift Card & Loyalty Programs|

Image Source: Pexels               The average Canadian shopper in 2022 planned to spend $675 on gifts while holiday shopping. With over 30 million Canadians ready to purchase holiday items, that’s a massive influx of retail spending. This makes the holidays an undeniably busy time for retailers, online and off. E-commerce sales in Canada are set to [...]

Why Loyalty Programs Should Be a Key Part of Your Growth Strategy

2023-11-27T20:47:14-04:00October 30th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign|

Image Source: Pixabay Developing an effective growth strategy isn’t always easy, but it’s imperative if your company wants to survive and thrive in today’s crowded market. Incorporating loyalty programs into your business model is an affordable, efficient, and highly effective way to galvanize growth. This blog examines strategies you can use to turn loyalty programs into your secret weapon for continuous growth. [...]

Why Your Business Needs A Payment Strategy

2023-11-27T20:46:50-04:00October 16th, 2023|Blog|

Are you on the hunt for a new payment processing company to revamp your business’s payment strategy? When it comes to setting your business up for success, it is essential to create and stick to a well-thought-out payment strategy. Why? Having an effective payment strategy strengthens your workflow and opens opportunities to earn more revenue. It can identify problems and empowers you to [...]

How Opt-in Drives Help Collect More Customer Data

2023-11-27T20:46:15-04:00October 2nd, 2023|Blog, Gift Card & Loyalty Programs, Gift Card Program, Marketing Ideas|

As the sun shines brighter and temperatures soar, summer is the perfect time to embark on exciting marketing initiatives. If your business is looking to expand it's customer's horizons, engaging in an opt-in drive campaign to collect customer data for later use can be a game-changer. Not only will you gather valuable information, but you'll also enhance your marketing efforts and foster a sense [...]

Boost Your Loyalty Program with the Right Communication Tools

2023-11-27T20:45:53-04:00September 25th, 2023|Blog, Business Growth, Gift Card & Loyalty Programs, Loyalty Campaign, Marketing Ideas|

Loyalty programs, in a nutshell, reward customers for their continued patronage. They are essentially a way to incentivize customers to continue shopping with your brand in particular. However, with the right loyalty program marketing, you can also boost customer engagement, creating an all-around better experience for your customers. Photo by Tim Douglas: Pexels So, whether you are looking for a way to [...]

7 Email Marketing Campaign Ideas That You Can Send Right Now

2023-11-27T20:45:24-04:00September 11th, 2023|Blog|

Whether you’re looking for inspiration for your next newsletter, or you’re wondering whether starting an email marketing program is right for you, you’re in the right place. We’ve gathered 7 of the most proven email marketing campaign ideas guaranteed to increase your customer engagement, boost brand loyalty, and bring visitors back time and time again. Why use promotional email marketing?  Email [...]

Plastic to Pixels: The Rise of the Digital Gift Card

2023-07-20T09:48:48-04:00July 20th, 2023|Blog, Digital Gift Cards, Gift Card & Loyalty Programs, Marketing Ideas|

Gift cards are big business. In fact, according to a 2015 study by the Canadian Prepaid Providers Organization, gift cards are so popular among Canadian shoppers and gift-givers today, that 70% of Canadian gifters report that they prefer them to traditional gifts. What you may find more surprising, however, is the recent surge of interest of a digital gift card. (Image source: Pixabay) [...]