Ackroo adds product integrations and features to better support gas station and quick lube merchants
OTTAWA, July 10, 2018 (GLOBE NEWSWIRE) — Ackroo Inc. (TSX-V:AKR) (OTC:AKRFF) (“Ackroo” or the “Company”), a gift card and loyalty marketing technology and services provider, today announced they have added more point of sale integration options and market related features to better support their growing petroleum client base. Today Ackroo supports 7% of the almost 12,000 gas stations in Canada through their platform with an active current and prospective customer sales funnel that will allow Ackroo to organically grow to over 10% in the next 18 months. With these plans and the intent to also expand into the US the Company is very focused on developing their product and services around this key business segment. Some of the recent enhancements include:
- Bulloch Technologies Point-Of-Sale integration for gift card and rewards
- Innovative Control Systems (ICS) unattended car wash integration
- Car wash pass (preload multiple car washes in advance)
- Verifone’s AJB middleware gift card integration
- Pre-authorized gift card at the POS and Pay at the Pump
- Points rewards as a compliment to currency and unit rewards
- C-Store rewards and Fuel rewards including instant cents off per litre discounts
- Advanced customer and purchase based campaign options (segmentation, overlap etc.)
- ROI reporting and dashboards
- plus many more important advancements to better support and grow this merchant base
“Petroleum is a key growth business segment for Ackroo,” said Steve Levely, chief executive officer at Ackroo. “In 2018 we began specializing our product and operations around our 4 key business segments; Automotive, Petroleum, Hospitality and Retail. Of these 4 segments Petroleum represents one of our greatest opportunities for growth as fuel retailers are actively looking for ways to differentiate from their competitors, shift spending from the pump’s to the C-store while creating overall lift in the amount spent per visit. These are all challenges that our platform certainly helps solve and with our experience across brands of all different sizes we are able to not only provide the technology but also the industry expertise to guide our merchants to success. We are excited about the great work our product team has done thus far in 2018 for petroleum and we look forward to the many enhancements we will be doing in the future as we look to remain a market leader in this area.”
Ackroo provides retail and hospitality merchants of all sizes a robust, cloud based marketing platform to help attract, engage and grow their customers while increasing their revenues and margins. Through a SaaS based business model Ackroo provides an in-store and online automated solution to help merchants process gift card, loyalty and promotional transactions at the point of sale, provide key administrative and marketing data, and to allow customers to access and manage their gift card and loyalty accounts. Ackroo also provides important marketing services to assist their merchants with utilizing Ackroo’s technology solution. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
For information, please contact:
Chief Executive Officer | Ackroo
Tel: 613-599-2396 x730
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Forward Looking Statements
These forecasts and forward-looking statements are not guarantees of future performance and activities and are subject to risks and uncertainties. The company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, but are not limited to: the company’s ability to raise enough capital to support the company’s go forward plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the company operates; projected capital expenditures and liquidity; changes in the company’s strategy; government regulations and approvals; changes in customers’ budgeting priorities; plus other factors that may arise. Any forward-looking statements in this press release are made as of the date hereof, and the company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.