About2022-05-26T09:54:11-04:00

About Ackroo

We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift card, payment & promotional transactions at the point of sale.

our vision

To simplify, consolidate, and improve the merchant marketing and payments landscape.

our mission

To help Automotive, Hospitality, Petroleum, and Retail merchants of all sizes attract, retain, and grow their customers and their revenues.

Ackroo milestones

Our Executive Team

Ackroo – Merchant Marketing Platform & Software Solutions

STEVE LEVELY

Chief Executive Officer

As Chief Executive Officer of Ackroo, Steve leads the company’s corporate strategy. Steve transitioned into this role after previously serving as the company’s EVP of Sales & Marketing.

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Ackroo – Merchant Marketing Platform & Software Solutions

PAUL HART

Chief Financial Officer

As Chief Financial Officer, Paul is responsible for the overall financial integrity and accountability of the business. This includes oversight of the financial department, involvement in negotiating financings and raising capital and due diligence on acquisitions as well as the management of human resources, contracts and compliance, and other administrative aspects of the business.

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Our Senior Leadership Team

Ackroo – Merchant Marketing Platform & Software Solutions

CHE BAIRD

VP, Sales & Customer Success

As Vice President of Sales and Customer Success, Che is responsible for defining and implementing the growth strategy for Ackroo’s suite of Products through Sales, Client Success and Partnerships. He also works and collaborates very closely with Marketing and Brand Management.

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KEVIN KENNEDY

VP, Product 

As VP of Product, Kevin is responsible for the team that identifies Ackroo’s customer needs and larger business objectives that our products and features will fulfill, articulate what success looks like for our products and rallies the team to turn that vision into reality..

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Ackroo – Merchant Marketing Platform & Software Solutions

ANDREA LINDSEY

Director, Project Management

As Director of Project Management, Andrea helps support Ackroo’s M&A, Product and Go-to-market strategies. She manages the operational efficiency across all internal teams, with the priority of driving new business acquisitions forward by facilitating successful client integration, product migration, onboarding and retention efforts.

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Ackroo – Merchant Marketing Platform & Software Solutions

AMANDA GALL

Director of Product Management

As the Director of Product Management, Amanda drives product strategy and execution for Ackroo’s organic business.  Amanda is responsible for driving engagement with customers, marketing, sales leadership, and internal analysts to identify market opportunities, and secure/align Ackroo’s product portfolio & investments. Amanda is a skilled communicator, working with all teams across the company and working closely with the senior leadership team to set the strategic direction of the organization.

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Ackroo – Merchant Marketing Platform & Software Solutions

CRAIG VUKOVIC

Director of Client Operations

As the Director of Client Operations, Craig manages Ackroo’s onboarding, Support and Client Success teams to support and implement effective loyalty marketing, gift card, payment and point-of-sale solutions to new and existing clients across our automotive, petroleum, retail and hospitality segments.
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Ackroo – Merchant Marketing Platform & Software Solutions

TYLER MOSS

Director of Finance, FP&A

As Director of Finance, Financial Planning & Analysis, Tyler is responsible for all aspects of financial accounting, system data integrity and internal reporting. Tyler and his team work closely with other management to provide ongoing analysis of customer analytics, overall product line profitability, corporate cost containment and trend review to aid in decision making.

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Ackroo – Merchant Marketing Platform & Software Solutions

ALYSHA VALLANCE

Director of Finance

As the Director of Finance at Ackroo, Alysha is responsible for a team of accountants and all financial tasks. The accounting team is responsible for all things accounting and finance, including invoicing, accurate record-keeping, financial statement preparation and other tasks. Alysha oversees the tasks completed by her team and uses this data to prepare thorough financial analyses and recommendations for Ackroo.

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SAM SORBARA

Director of Business Development 

As Director of Business Development, Sam leads the Ackroo Sales Team in growing the Ackroo Partner Portfolio through new client acquisitions across all segments and by building and managing strategic partnerships.

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Our Management Team

Ackroo – Merchant Marketing Platform & Software Solutions

JESSIE TAYNTON

HR Manager

As the HR Manager of Ackroo, Jessie is responsible for managing all people-aspects of the business, including hiring, training and development, health and safety, policies and procedures, and performance management. Jessie supports the internal team to continuously strive for more positive and engaging workplace experiences, and designs, implements, and maintains the infrastructure to set employees up for success.

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Ackroo – Merchant Marketing Platform & Software Solutions

MATT SMITH

Engineering Team Lead – Product Support

As Engineering Team Lead – Product Support, Matt leads a team of engineers whose goal is to bridge the gap between the engineering team and first-line support for customers.  This team also provides IT and DevOps support internally for the company to help improve technical operations.

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IAIN SMITH

Engineering Team Lead – AckrooPOS

As an Engineering Team Lead, Iain is responsible for building and maintaining Ackroo golf and hospitality products.

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AKANKSHA MATHUR

Marketing Manager

As a Marketing Manager, Akanksha is responsible for the growth of the company through developing effective campaigns that help business bring in new merchants and maintaining a relationship with existing merchants.

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