Thanksgiving is a great time for businesses of all sizes, particularly those that cater to a specific demographic.
With Thanksgiving right around the corner, followed by its consumer-focused sidekicks Black Friday and Cyber Monday, the expenditure is already happening. All you need is a Thanksgiving marketing strategy to enjoy the profits. While everyone else is spending money, that doesn’t mean you can sit back and watch the cash come in. The rivalry is fierce. Businesses in every industry are going to great lengths to stand out and attract their target audience.
The holidays are a busy time for shoppers looking for the best deals and spending a lot more money than usual. Even if you don’t own a retail store or provide a good or service that appears to be in high demand during the holidays, you can still earn some decent money and grow your business. We came up with a list of activities to help you inspire your Thanksgiving marketing strategy. Browse, borrow, and use these to grow your business and get ahead of the game.
Here are five natural ways to boost holiday sales and profits this Thanksgiving.
1. Offer a Loyalty Discount
Let us not lose sight of what this holiday is all about: giving thanks. We all owe thanks to somebody in our lives, but no one more so than our customers in the case of a B2C business.
Our faithful customers are the foundation that enables us to do what we do. It’s nice to thank them, and is great for business.
Make your customers feel appreciated this Thanksgiving by sending them a personalized email with recommendations based on previous sales. The email could contain a discount coupon, a special gift card, or a holiday giveaway. This strategy will not only keep your audience committed to your brand, but will also reserve a room in their minds for when they begin to plan their holiday shopping.
2. Remain Online, Active, and Visible
The first step in using social media to increase holiday sales is to create engaging content. If you encourage users to leave feedback or share individual experiences, you must have a representative social media team or person that responds to these customers.
This can really distinguish your brand in the digital space. If a user makes a comment or feedback, acknowledge them, plus follow up with some other question to engage them further. Be genuine and hold genuine conversations.
3. Run a social media competition
Taking advantage of your audience’s competitive nature is a great way to generate interaction. Share contests on your social networks to broaden your reach as part of your Thanksgiving marketing strategy.
There are numerous kinds of contests and challenges to choose from, so make sure you find one that resonates with the target market. Remember that it can be a smart way to create relevant leads and increase social media engagement and customer awareness. Hold a photo caption contest with an industry-appropriate picture or meme. Ask them to upload their own video or image. You can do anything that relates to both your business and the holiday season!
Participants can be rewarded with a giveaway, lottery, sweepstakes, or merely bragging rights and fame on your channels. We advise that you give away one of your products or a gift card for your service to ensure that you are targeting the right customers.
4. Create holiday-themed content — video preferred
Your Thanksgiving marketing strategy is only as good as how you publicize it. With so many organic and sponsored content filling everyone’s social media feed, you need to put some serious thought into what you’re posting and when you’re posting it.
Firstly, it goes without saying that videos trump images when it comes to online content. We know that people stay on a video post 5X longer than a picture, that videos leave a stronger impression, and that video content increases the probability of sales overall. In fact, viewers retain 95% of a video’s message compared to 10% when reading text.
Whether you’re promoting a sale, holding a contest, or simply sharing holiday content, use video to maximize your results.
5. Revamp your loyalty rewards program
If you have a loyalty or referral program, now is a great time to promote it one last time for the year.
Loyalty programs provide an incentive for your customers to visit again and again. You might even be able to combine your loyalty program with your holiday sale and give double rewards points to entice customers.
If you have a referring or affiliate program for any of your goods or services, inspire your team to keep trying to promote your company so you can both earn some extra cash for the holidays.
We hope you’ve got the creative juices flowing and are ready to form your Thanksgiving marketing strategy for 2021.