The Ackroo marketing team loves what we do. We specialize in developing content and strategies for various forms of media, from print to digital, email to snail mail. Our range of marketing services offerings ensure we’re keeping our finger on the pulse of the ever-changing landscape of marketing so that we can keep our clients on top, too.
Our creative services can elevate your brand and business above your competitors. With our in-house graphic design and marketing experts, you can be sure you will make an impression that will reach your customers in fresh new ways and foster even better relationships.
Intrigued? Let us show you 5 ways we can help you market your business!
1. Email Marketing
The name of the game in the customer experience is personalization. In 2020, marketers are honing in on this aspect of business management. With more data collected from user’s behaviours than ever before, and more methods to distill and analyze that information, marketers and businesses by extension are able to create very customized communications to connect with their loyal customers. One of the most popular tools to achieve this is through email marketing campaigns. You can:
- Thank them for their first purchase
- Engage with “lost” customers (those who haven’t visited in over 12 months)
- Provide an account balance update
- Send a “Happy Birthday” message with a gift
- Advertise what’s new or any promotions you’re running
- Offer coupons or bonus points on their loyalty card
We create a email campaign overview that’s customized to your business’s needs, working with you to break down your customer list into segments and create a suite of emails (ie. monthly) to roll out so that you’re consistently keeping in touch with relevant, interesting content.
Do you have special events throughout the year you’d like to promote? Want to keep customers in the know about your business’s news, or how much is left on their gift card? Maybe you’d like to reward your loyalty program members with a special offer to get them back in to your store?
Email marketing is a powerful and modern method of exploring creative ways to advertise your business and build emotional connections that last way beyond the point of sale.
2. Direct Mail
Image source: Direct Target Promotions
Our in-house designers can create direct mail pieces to send out to your client list on behalf of your business. The sky is the limit! Here are a few direct mail ideas:
- Postal code targeting: target prospective customers in a specific neighbourhood.
- New mover: target prospective customers who are new to your area.
- Lost customer: reach out to your clients who haven’t been in within 12 months to 24 months.
Check out how Postal Code Targeting works with this automotive example:
3. Print Marketing
We have a wide range of point-of-purchase (P.O.P.) marketing collateral options to use for display signage and advertising throughout your store, restaurant, or dealership.
We offer custom graphic design of brochures, posters, banners, table card advertisements, and much more.
We have developed different kinds of print collateral that are tailored for of the major industries we work with so that you can be confident you’ll reach your customers at every point in their visit to your business.
For example, for our petroleum/gas station clients, you can choose to use:
- Pump topper inserts (with metal stand)
- Hose talkers
- Indoor/outdoor poster
- Nozzle talker
- Window decal
For a dealership, we have the following special pieces:
- Vinyl roll-up banner (like the one in the image below)
- “Tent card” car topper
- Mirror hangers
Check out the range of POP items we offer here. Don’t see what you need? We can make it happen! Just contact us and we’ll work with you to realize your vision.
4. Graphic Design Services
We really enjoy working with our clients to create the most visually stunning graphics and print marketing that’s on-brand and gets your message across with flying colours. Here are just some of our professional graphic design offerings:
- Card design (loyalty, gift)
- Print mail/collateral
- e-Gift/digital gift card website portals
- Social media graphics
- Mobile apps
Give us a shout to see how we can custom-build designs for your business!
5. Marketing Strategy
Our team are industry-leading experts in loyalty, gift card, and marketing services for petroleum, hospitality, automotive, and retail. We would love to share our knowledge with you and work together to make your business the best that it can be.
Sign up with us and set up a FREE strategy session with your Ackroo client services lead to identify your goals and where we can support you throughout the launch of your program and beyond. We can also:
- Schedule communication and campaign plans for the year
- Execute the various plans set out together
- Build quarterly reviews to assess progress and results
Contact us today to learn more about the marketing services we offer. We would love to hear about your passion for your business and lend our marketing expertise to grow and learn together!